Apple, Amazon, Google and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy and consumer behaviour. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU Stern professor Scott Galloway brings bracing answers
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Detaljer om materialet
Type
Bog
Format
illustreret
Sprog
engelsk
Emneord
Emnetal
19.613
Bidrag af
ISBN
9780593077894
Omfang
310 sider
Forlag
Bantam Press
Målgruppe
alment niveauvoksenmaterialer