Summary: Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: - Create a brand with meaning - Reinforce it with the right touchpoints - Hone your brand's unique story - Share it through engaging content - Cultivate a sense of community - Craft a coherent experience - Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers
Detaljer om materialet
Type
Lydbog (net)
Format
1 online resource (5 audio files), digitalRequires the Libby app or a modern web browser
Sprog
engelsk
Emneord
Bidrag af
Beskrivelse
Narrator: Nick Westergaard
ISBN
9781469097855
Udgave
Unabridged
Forlag
Ascent Audio
Målgruppe
voksenmaterialer