- Ebog
Color Forecasting for Fashion
(2012)
Serie
Summary: Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting processfrom how to put together a color palette to color theory and the way that colors behaveand helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs
Detaljer om materialet
Type
Ebog
Format
1 online resource (193 s.)
Sprog
engelsk
Emneord
Bidrag af
Beskrivelse
Print version: Johnston Cobb, Debra ; Color Forecasting for Fashion
ISBN
9781780671956
Udgave
1. ed.
Forlag
Laurence King Publishing
Målgruppe
voksenmaterialer